HRWL — Cinematic Brand Films & Motion Design by Djamel Haroual, London, UK
Senior-Level Motion Design & Creative Direction for Ambitious Brands
About HRWL & Djamel Haroual
HRWL is a freelance motion design and creative direction studio founded by Djamel Haroual, based in London,
United Kingdom. The studio specialises in cinematic brand films, strategic commercials, and motion design for
ambitious brands, startups, and scale-ups across the globe. Every project at HRWL begins not with animation
software, but with the client's business problem — narrative arc, color psychology, original sound design, and
strategic pacing all come before a single keyframe is touched.
Djamel Haroual is a senior motion designer and creative director with a comprehensive command of 2D and 3D
animation, visual identity systems, storyboarding, and cinematic colour grading. HRWL has delivered work for
clients including Noxisros, produced Google-referenced case studies, and created original character animation
and brand films that have reached millions of viewers. The studio operates at the intersection of narrative
storytelling, visual design, and brand strategy — a combination rarely found in freelance motion design. HRWL
is available for remote engagements worldwide and in-person collaborations in the UK.
Services & Specialisations
HRWL offers cinematic brand films — narrative-driven films that fundamentally reframe how audiences perceive a
brand. The studio also produces strategic commercials, motion design (product demos, explainers, UI animations,
kinetic typography), visual identity in motion (logo animation and brand motion systems), and full creative
direction from concept to delivery. Djamel has extensive experience with After Effects, Cinema 4D, DaVinci
Resolve, Figma, and the full Adobe Creative Suite. View the full portfolio on the
Work page or read case studies on how brand films are made and positioned.
Past work includes brand films and visual identity systems for
Noxisros,
self-brand films for HRWL,
a short narrative film "The One You Keep",
and a Google-inspired short film case study.
HRWL also produces demo reels and launch campaign motion packages.
See the full case study archive or
learn more on the About page.
Why Brand Films Drive Business Results
A well-crafted brand film communicates a company's who, why, and how in under 60 seconds — faster and more
memorably than any landing page. Companies using strategic video see up to 80% higher conversion rates on key
pages. Unlike stock footage or templated ads, a custom brand film positions a business as the premium choice
and creates lasting brand perception. HRWL's approach — starting with strategy, not timelines — produces films
that work as hard as a sales team.
Follow HRWL on Instagram to
see recent work, and connect via
LinkedIn
for professional enquiries.
Work With HRWL — Available for Remote & UK Projects
HRWL is available for global remote contracts and London-area in-person projects. Whether you need a brand film
for a product launch, a motion design system for a visual identity rollout, or a strategic commercial that
converts — start the conversation on the
Inquiry page.
Browse the full portfolio at hrwl.studio/work
or read about the studio's approach on the About page.
Frequently Asked Questions
- What does HRWL specialise in?
- HRWL specialises in cinematic brand films, motion design, and creative direction. The studio produces narrative-driven films, strategic commercials, UI animations, and visual identity motion systems for ambitious brands worldwide.
- Is HRWL available for remote work?
- Yes. HRWL is available for global remote contracts, consulting, and freelance projects worldwide, as well as in-person engagements in the United Kingdom.
- Why is a brand film worth more than a regular video?
- A regular video fills a slot. A brand film creates a perception — the difference between showing what you do and making people feel why it matters. That distinction drives conversions, loyalty, and pricing power.
- How does a brand film increase conversions?
- A well-crafted brand film communicates your who, your why, and your how in under 60 seconds — faster and more memorably than any landing page. Companies using strategic video see up to 80% higher conversion rates on key pages.
- What is the difference between motion design and a brand film?
- Motion design refers to animated graphic elements — UI animations, explainers, kinetic typography, and logo animations. A brand film is a narrative-driven cinematic piece that tells the story of a brand. HRWL creates both, often combining them for complete brand motion systems.
- How much does a brand film cost?
- HRWL does not publish fixed rate cards. Pricing depends on the scope, deliverables, and timeline of each project. Start a conversation via the inquiry form at hrwl.studio/inquiry to receive a tailored quote.
- Who is Djamel Haroual?
- Djamel Haroual is a freelance motion designer and creative director based in London, UK, and the founder of HRWL studio. He specialises in cinematic brand films, commercials, and motion design for ambitious brands.